Linguanomics - Understanding the Market Potential of Multilingualism
Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense.
What is the effect of this multilingualism on society, organizations and individuals' What are the economic benefits and drawbacks' Should we invest in language skills' Should there be interventionist policies, and if so, at what level' Should there be a global lingua mundi' The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.
The result is Linguanomics- a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.