The Language Fuel Resource Room is New Zealand's only specialty language learning and teaching resources store. It is a boutique business owned by Joanna Smith, and operated with the assistance of her capable team. In particular, you're likely to see a note from Jo or Maria when you receive your package. 

Who we are

Language Fuel Joanna Smith

Joanna Smith is a passionate linguist, and taught languages and linguistics for over a decade in the tertiary sector. She also spent time researching best practice with a specialty in pronunciation teaching. For a handful of recent years, she worked in the corporate arena as a Learning and Development manager, where she designed, delivered and managed training programs in both face to face and online modes for staff globally. Through Language Fuel, she's combining her linguistic and business expertise.

Jo Holland has a degree in German and Spanish and worked as an administrator at a private English language school for a number of years. She now works part time at the Language Fuel Resource Room, keeping everything organised for us and our customers.

Maria speaks three languages natively, studies a fourth to an advanced level, and has high-school level knowledge of a fifth. She also helps out at the Language Fuel Resource Room part-time, ensuring our inwards and outwards goods get processed quickly and keeping our database up to date.

What our customers say:

"So good to meet you the other day. That Bingo game was an especially good find. Thank you so much for making time for me in such a busy week. I'll remember to let people know about [your business]. I have already told one friend[...]. Look forward to telling more!" (Language enthusiast)

"[Joanna] was very helpful in guiding us with books and teaching resources for [our course] and very efficient."  (CEO of private English language school).

"Thank you! Great service." (Head of Department, secondary school)

More than just book sales!
Anyone can sell books. And we recognise you have a choice of suppliers. When you engage with us, you have at your fingertips the combined expertise gained from years of language teaching and learning. The Language Fuel Resource Room team is uniquely qualified to assess current resources, and advise on which ones will meet your needs. Let us share the thinking load, so you can focus on your other priorities.

We can serve you anywhere.
The Language Fuel office is located in Te Atatu Peninsula, Auckland. Our stock is here, and we're happy to welcome you with a hot cup of tea to chat about your particular needs. But we're mainly an online business. We're happy to communicate with you via the website, email or phone, and we'll ship the resources right to your school or home.  

More than just a bookstore!
As well as supplying resources, the wider Language Fuel team is keen to partner with language departments and language schools to ensure they remain at the top of their game. Under the umbrella, the team are developing online resources such as podcasts, blogs, and courses for professional development.

Have you seen our library of online courses for language learners and teachers?For a small monthly membership fee, you can access all of the courses, and join our exclusive Facebook group to get support from the Language Fuel team and other members. See  

Please also browse the main Language Fuel website at